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Fuji Instax Cameras

29th March 2018

Instant Cameras on the Comeback Trail


When I was growing up, Polaroid instant print cameras were very popular.

After I bought my first SLR, my next purchase was the $19.95 Polaroid Swinger. The size of a small loaf of bread, the Swinger produced small black and white prints (about 2″ x 3″) in a mere 60 seconds. Instead of spending hours in the darkroom to see the results of my picturetaking, the Swinger provided me the instant gratification that today’s digital devices now deliver.

Before I knew it, I had several Polaroids in my stable of cameras including the OneStep as you see on the right. This model popularized the square 3′ x 3″ format prints in both black and white and color.

For many reasons by the start of the year 2000, the Polaroid Corporation was on a downhill slide and its bankruptcy claimed their instant cameras and film as a casualty.


At about this same time, Fuji was developing their Instax line. Fuji has since introduced a series of cameras that are tailored to multiple markets. Various models of the Instax are available in many different sizes and dozens of bright colors as you can see below. They include models for children, teenagers and millenials. I had a chance to see many of these models and displays at this year’s annual Wedding & Portrait Professional International Convention and Expo where I learned about Fuji’s continuing commitment to instant photography.

 

Instax film is available in several different sizes and with colorful borders.

The board on the right shows a set of instant prints that might be displayed for an engagement – in real time.


Instax Square SQ10

 

The Fuji rep showed me one of their new models. It’s called the Instax SQ10 and Fuji dubs this an instant print camera with digital features.

As its name suggests, the prints are about 2-1/2″ x 2-1/2″ square. The SQ10 has a digital sensor so it can capture images to a microSD card. You can edit and or enhance the images using the builtin LCD monitor. The SQ10 has 10 builtin filters and adjustments for brightness and vignette. Lastly you can immediately print one or more copies.

The SQ10 has a fairly fast f/2.4 aperture with autofocus, a builtin flash, a self-timer and automatic ISO setting from 100 to 1600. The film is packaged for 10 exposures.

The suggested price is about $230 and film about $12 per pack. For more information please visit Instax Square SQ10.


Instax Share SP-3

 

The rep also demonstrated the Share SP-3. This is a small, portable printer that uses the same square film as the SQ10.

It’s aimed at users who want prints of their smartphone photos. To use it you first install the SP-3 app onto your smartphone. The app then establishes an integrated Wi-Fi connection from the SP-3 to the smartphone.

The app offers several ways to customize the prints. There are adjustments for brightness and contrast, color and special effect filters, conversion to black and white and multiple ways to combine two, three, four or nine images on a single print. Additionally the time, date and location can be added to the print.

The SP-3 also lets you print images from a Facebook, Instagram, Flickr and Google Photo account so you can share prints with others.

The suggested price of the SP-3 is about $180. It uses the same film as the SQ10 costing about $12 per pack. For more information, please visit Instax Share SP-3.


 

 

Written by: Arnie Lee

 

 


 

 

Instant Photography – prints while you shoot


At the Wedding and Portrait Photography International Conference & Expo held earlier in February, I couldn’t help but notice several attractive displays at the huge Fujifilm booth.


Fujifilm has been producing instant photo cameras since before the turn of the century (2000) as a successor to the groundbreaking Polaroid line.

Their most popular model is the Instax 70 Mini which comes in six vivid colors – white, yellow, blue, gold, red and black.

All of these cameras feature auto focus, auto exposure, self-timer, fill flash and tripod socket. They also have a convenient “selfie” mode.

Fujifilm’s line of instant photograph cameras are an attractive addition for enhancing wedding, reunion, or party events. Make the rounds among the guests with one of these cameras and there’s an exciting picture for them to see.



Instax Mini film is packaged in sets to produce 10 – 62mm x 46mm photos – about the size of a credit card.

In addition to photographs with white borders, the packages of film can be purchased with these designs and colors: black, sky blue, rainbow, candy pop, stained glass, shiny star, comic, air mail, stripe, and Hello Kitty. There is also a monochrome film package for producing black and white photos.

Here’s a photo of me taken with a colorful border. It takes about 90 seconds from pressing the shutter release until the photograph is fully “developed”.


Here’s a couple of wedding displays that were created from Instax cameras.


The suggested price of Instax 70 Mini is $110. The Instax Mini Film sells for about $15 for 2 x 10-exposure packages.

There is also an Instax Wide 300 model camera which can take instant photos that are double wide: 62mm x 92mm.

For more information about the Instax line of cameras, please visit Fujifilm.


 

 
Written by: Arnie Lee

 

 


 

 

Polaroid Redux

If you’re old enough to remember the phrase instant photography then you’ll know Polaroid. For several decades beginning in the 1950’s you would often see picture takers peeling the negative backing from their print to reveal a magical photograph.

 

Last week I traveled to New York to attend the PhotoPlus Expo, a yearly gathering where major manufacturers of photographic equipment and accessories exhibit their wares and providers of services and training hold sessions and demonstrations for both professionals and the interested public.

I’m told that some 22,000 of the photographically inclined attended the expo over the three days. PPE which just celebrated its 30th anniversary, is held at the Jacob Javits Convention Center.

In coming articles, I’ll have several reports on some of the new equipment and accessories that I found interesting at this year’s PPE.


I’ll start this short series of articles with a piece of equipment which is a throwback to a much earlier time. Those of you who recall Polaroid are familiar with the concept of “instant” photography. With a Polaroid camera, after you press the shutter, a stiff sheet of shiny paper is ejected from its side and after 60 seconds (not quite instantly) the image magically develops on the paper.

 

For several years now, Fuji has been selling a replacement for the defunct Polaroid system. Their newest model, the Instax Mini 90, uses a 10 exposure ‘print pack’.

The Mini 90 is a solidly built and very retro black. The white, blue and pink models are from their previous Mini 8 and Mini 25 series. Print pack pricing breaks down at a cost of about $1 each.


The film packs are either with white background or “rainbow” with a variety of background colors.

The Fuji representative captured my face using one of the Mini 90 cameras to prove to me that it was real! The image takes about 10 seconds to appear and the coloring is quite good.

 

I have seen these cameras being used a weddings, showers and other gatherings and the Fuji rep confirmed their popularity. If you have need for quick prints, this is certainly a foolproof and affordable way to get them.

You can find out more about the Mini 90 at Fuji Instant Photo System.
Written by: Arnie Lee