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Fuji Instax Cameras

29th March 2018

Instant Cameras on the Comeback Trail


When I was growing up, Polaroid instant print cameras were very popular.

After I bought my first SLR, my next purchase was the $19.95 Polaroid Swinger. The size of a small loaf of bread, the Swinger produced small black and white prints (about 2″ x 3″) in a mere 60 seconds. Instead of spending hours in the darkroom to see the results of my picturetaking, the Swinger provided me the instant gratification that today’s digital devices now deliver.

Before I knew it, I had several Polaroids in my stable of cameras including the OneStep as you see on the right. This model popularized the square 3′ x 3″ format prints in both black and white and color.

For many reasons by the start of the year 2000, the Polaroid Corporation was on a downhill slide and its bankruptcy claimed their instant cameras and film as a casualty.


At about this same time, Fuji was developing their Instax line. Fuji has since introduced a series of cameras that are tailored to multiple markets. Various models of the Instax are available in many different sizes and dozens of bright colors as you can see below. They include models for children, teenagers and millenials. I had a chance to see many of these models and displays at this year’s annual Wedding & Portrait Professional International Convention and Expo where I learned about Fuji’s continuing commitment to instant photography.

 

Instax film is available in several different sizes and with colorful borders.

The board on the right shows a set of instant prints that might be displayed for an engagement – in real time.


Instax Square SQ10

 

The Fuji rep showed me one of their new models. It’s called the Instax SQ10 and Fuji dubs this an instant print camera with digital features.

As its name suggests, the prints are about 2-1/2″ x 2-1/2″ square. The SQ10 has a digital sensor so it can capture images to a microSD card. You can edit and or enhance the images using the builtin LCD monitor. The SQ10 has 10 builtin filters and adjustments for brightness and vignette. Lastly you can immediately print one or more copies.

The SQ10 has a fairly fast f/2.4 aperture with autofocus, a builtin flash, a self-timer and automatic ISO setting from 100 to 1600. The film is packaged for 10 exposures.

The suggested price is about $230 and film about $12 per pack. For more information please visit Instax Square SQ10.


Instax Share SP-3

 

The rep also demonstrated the Share SP-3. This is a small, portable printer that uses the same square film as the SQ10.

It’s aimed at users who want prints of their smartphone photos. To use it you first install the SP-3 app onto your smartphone. The app then establishes an integrated Wi-Fi connection from the SP-3 to the smartphone.

The app offers several ways to customize the prints. There are adjustments for brightness and contrast, color and special effect filters, conversion to black and white and multiple ways to combine two, three, four or nine images on a single print. Additionally the time, date and location can be added to the print.

The SP-3 also lets you print images from a Facebook, Instagram, Flickr and Google Photo account so you can share prints with others.

The suggested price of the SP-3 is about $180. It uses the same film as the SQ10 costing about $12 per pack. For more information, please visit Instax Share SP-3.


 

 

Written by: Arnie Lee

 

 


 

 

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