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WPPI 2016

28th March 2016

The Wedding & Portrait Photography International Conference and Expo

Can you guess who the target audience is for this convention?

For those professionals who want to enhance their skills – posing, lighting, equipment, marketing – the WPPI is a week-long “university” taught by experts. This year’s WPPI took place March 3rd through March 10th at the MGM Conference Center in Las Vegas. WPPI organized more than 250 classes and seminars for 13,000 anxious attendees. These classes were taught by 175 instructors including notables such as Joe McNally, Tamara Lackey, Lindsay Adler, Roberto Valenzuela, Bambi Cantrell, Hanson Fong, Kevin Kabota, Jerry Ghionis and Gary Fong to name a few.

In addition to the conference, the expo highlighted 270 exhibitors showed the newest cameras, lenses, equipment, lighting, accessories, supplies, marketing material and services. All of the major camera manufacturers will set up booths to demonstrate their latest equipment.

Following is a look at those items that caught my attention at the this year’s WPPI a couple of weeks ago.

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Presentations and Seminars

There were many opportunities for everyone to learn new posing and lighting techniques right on the expo floor. All of the camera makers and many vendors were holding demonstrations conducted by well-known photographer/educators.






DXO One

This small unit is a camera that works in conjunction with an iPhone. With a large 20mp 1″ sensor and f/1.8 lens you attach it to your iPhone to control settings. It also works “off-phone” if you want a small, lightweight camera. Though small, it can capture RAW images too. I found it very straight-forward to use and the images were quite good considering the convention hall lighting.

Suggested price is $499. For more information please visit DXO



MagMod

MagMod makes a set of accessories to improve the quality of light from your flash unit. These include a snoot to narrow the light to a beam, a sphere to diffuse and soften the light and a bounce that reflects the light output and avoid harsh shadows, gel which add various colors to the light and grid to focus the light.

What is unique about these accessories is that become part of your flash unit using a magnet for instant attachment. Price for the complete set is $235.

For more information please visit MagMod



RL Handscrafts

I received two demos at this booth. One was for their Derringer above left for carrying from 1 to 3 cameras. You wear the strap on both shoulders with wide padded straps that relieve pressure points and back. The straps are adjustable for easy access to any of the cameras. Price is $485.

For carrying two cameras, the Clydesdale above right can help you more easily carry your equipment. The strap attaches solidly to the camera’s tripod socket. RL makes several styles differing in weight, padding, air holes for easier breathing, color. Prices start at $205 to $425 for the deluxe version.

For more information please visit RL Handcrafts



Sony G Master Lenses

Sony is the undisputed leader of mirrorless cameras. They have been rapidly adding lenses to support their highly acclaimed full-frame models: A7R II and A7S II cameras.

Three of Sony’s new lenses made it to WPPI for demoing. These are the 85mm f/1.4 GM, 70-200mm f/2.8 OSS and 24-70mm f/2.8 GM. Prices are $1800, $2900 and $2200 respectively. For the 70-200mm lens, Sony is also releasing 1.4X and 2.0X teleconverters. Sony claims a higher resolution of the G series lenses compared to others and superior auto focus performance.

For more information please visit Sony



Spider Holster

Spider makes a holster with a unique locking-clamping device for conveniently carrying your camera at your waist. The holster is adjustable and is worn like a belt to either side. The clamping device is solid and easily slides into the holster for hands-free carriage. Price for the Spider Pro holster is $135.

The company also has a variety of heavy duty hand straps that come in a variety of colors. All are made of durable material, attach to the camera with a tripod plate and include a removable wrist strap. Price for the black model is $65 and $75 for other colors.

For more information please visit Spider.


Written by: Arnie Lee
 
 


 
 

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